Founded by the Kentucky Department of Agriculture, Farmer Veteran Coalition was granted the honor of administering the program nationally on Veterans Day 2013. Since then, the program has expanded to include over 1,000 members in all 50 states plus Puerto Rico. HBH is supported by several national agriculture and food safety leaders such as the USDA, Farm Credit, and the American Farm Bureau.
Homegrown By Heroes (HBH) is the official farmer veteran branding program of America. The HBH logo serves to inform consumers that products donning the logo were produced by military veterans.